MASS-SPECC Cooperative Development Center

Baked with Purpose

Sanny Enide’s Story of Success with Tagum Cooperative

For Sanny “Kuya Sanny” Enide, baking started not as a business, but as an act of love. What began as a craving during his wife’s pregnancy eventually became the heart of their livelihood.

Back then, Saany worked a regular job. But when a single slice of his wife’s favorite chocolate cake cost more than his daily wage, he turned to his kitchen. Armed with trial-and-error, YouTube tutorials, and the honest critiques of his wife as taste tester, he experimented with baking until the recipe was just right. At first, he baked only for family events and gave cakes as gifts. But soon, people started asking if they could order. And without realizing it, a business was born.

In 2015, he officially established Cakes ni Kuya Sanny. While working full-time, he juggled baking, deliveries, and being a present father of three. “Whenever my children had school activities, I’d still prioritize them no matter how many orders I had,” he says.

Eventually, he left his job to focus on baking. Orders became consistent, and with support from Tagum Cooperative, which he first joined back in college, he was able to access capital for ingredients through loans. He recalls how hesitant he once was to borrow money, but experience taught him that limited resources often slowed him down. The co-op changed that. With steady access to credit and insurance, he could prepare for bulk orders without stress and maintain product quality.

Cakes ni Kuya Sanny now serves a loyal customer base, especially among market vendors and working families looking for delicious, affordable cakes. For Saany, it’s not about using expensive ingredients, but about putting love into every bake, “as long as it tastes good and stays accessible to people like us.” His passion shines through. New recipes are rated by his daughter and wife, with one of his proudest moments being told, “Daddy, that’s 200%!”

Through it all, the business has helped sustain their family’s needs, including their children’s education. “As long as there’s cake, we can still go swimming,” he jokes, a family motto that symbolizes hope, joy, and resilience.

Cakes ni Kuya Sanny is more than a bakery — it’s a story of purpose, perseverance, and love baked into every bite.

Leave a Comment

Your email address will not be published. Required fields are marked *