For Velma Dagunlay Abejero, what started as a modest sari-sari store built from wedding gift money has grown into a thriving multi-branch cellphone and gadget business. All thanks to hard work, discipline, and the support of her co-operative, Oro Integrated Cooperative (OIC)

Velma, 43, lives in Tankulan, Manolo Fortich, Bukidnon, with her husband Michael John and their four children. Their entrepreneurial journey began in 2007 with a small store in Lapasan, and her husband peddling eggs and ice cream in nearby barangays. After moving to Manolo Fortich, they decided to shift to a cellphone business, combining her background in business management and her husband’s technical skills in phone repairs.

The biggest challenge was capital. As cellphone models quickly evolved, keeping up with customer demand for the latest units and accessories required constant investment. Velma found her solution in OIC. She became a member in 2008, starting with a ₱5,000 loan that helped launch their second branch. Over time, she accessed larger loans to grow the business, all while diligently saving and encouraging her children and staff to do the same.

Today, they operate eight branches in Manolo Fortich and neighboring municipalities like Kisolon and Talakag. Through their business, they’ve purchased property in Sankanan, vehicles, and even a condo unit in Cagayan de Oro — now used by their daughter who studies in the city. Two of their children are in college, and the couple can now support not only their family’s needs but also community events and causes through donations and sponsorships.

Their success also means employment for others. Velma and her husband now have 10 employees, all earning above minimum wage and receiving bonuses and incentives. Some staff have been with them for over 15 years, have built their own homes, bought vehicles, or finished school while working part-time.

“Whenever I need capital, I go to OIC because I feel secure,” she says. “Here, we’re not just members — we’re owners.”